BRAND MESSAGE

At the heart of Waddle & Roo is Shriya Kolte - a designer by profession and a mother by experience. With years of experience, she brings a deep understanding of proportion, materials, structure, and finish. But it was motherhood that reshaped her perspective. When she began designing for children, she realised this wasn’t simply about aesthetics or function - it was about responsibility. Waddle & Roo was born from that shift. Not just from design, but from thoughtful design thinking - where every detail is considered through the lens of a parent who truly understands.